Conversions. Contextual advertising. Attribution modeling. Attribution. Current state⏎
Content management. 3rd party data. Big data. Ad server. Absolute minimum test size⏎
Ad network. Continuity offer. Contact strategy. Customer effort score (CES). Contact strategy⏎
Bounce rate. Abandon (inbound). Content management. Abandon (outbound). Ad network⏎
Accuracy. Abandon (inbound). Ad server. Clusters. Cross-device marketing⏎
Chaid. Ad exchange. Bounce rate. Accepted (aka delivered) rate. Contextual advertising⏎
Contextual advertising. Buy one, get one (BOGO). Ad exchange. Break even (be) response rate. Allowable acquisition cost (AAC)⏎
Cumulative cost per lead. Content management. Average revenue per user (ARPU). Ad server. Attribution⏎
Cpm. Contact strategy. Closed loop analysis. Completeness. Clusters⏎
Cpm. Amount of data (coverage). Attribution modeling. Audience-based advertising. Ad network⏎