Cost per media property. Amount of data (coverage). Click through rate (CTR). Accepted (aka delivered) rate. Ad server⏎
Attitudinal data. Clusters. Conversion rate. Consistent representation. Attribution model⏎
Attribution modeling. Cpm. Ad suppression. Contextual advertising. Algorithm⏎
Agency trading desk. Customer data integration (CDI). Abandon (outbound). 1:1 marketing. 360 degree customer view⏎
Abandon rate. Campaign management. Conversions. Customer acquisition cost (CAC). Cross-channel/multichannel/omnichannel marketing⏎
Chaid. Closed loop analysis. A/b split. Average revenue per user (ARPU). Crm/customer database management⏎
Big data. Agency trading desk. Content management. Audience-based advertising. Ad server⏎
Abandon (outbound). Ad serving. Current state. Content-centric lead nurturing. Continuity offer⏎
Allowable acquisition cost (AAC). Cookies. Anonymized data. A/b split. Cumulative cost per lead⏎
Attribution modeling. 2nd party data. Audience management. Addressability. Big data⏎